No matter how the weather is or what your age is, the heart always craves some ice cream. No matter how many brands have existed in the market, the tagline “I scream, you scream, we all scream for ice cream never gets old”. However, with the ever-increasing competition, it is mandatory to keep in mind that the logo should be so tempting that the customers should be tempted to buy the product. Whether it’s ice cream, a sorbet, custard, or any milkshake, the logo design in Kolkata for these desserts should be as delicious as the dessert itself.
However, the most demanding and attractive logo for an ice-cream brand would be:
1) Baskin Robins
This worldwide famous chain has got a lot of recognition in a very short time due to the varieties and quality of ice-creams they offer. However, the colour used in the logo i.e. blue and pink would appeal to the young people as well as to the people whose heart always craves for ice-cream, while the tilted letters would depict a child-like image. Another trick that the brand used in its logo serves as an effective marketing technique. The alphabets ‘B’ and ‘R’ are written in such a way that it represents 31. Thirty-one is the variety of ice cream offered by Baskin Robins.
2) Ben and Jerry
The well-known ice cream brand avoids the usage of childish images in its logo whereas it tries to put forward the message that their ice cream is for people of all age groups. The banner-like shape of the logo suggests quality and excellence while the combination palette of white, black, and golden represents sophistication. Serif fonts are used, making the brand name appear large and substantial.
The ice-cream company started in a Danish village from a recipe passed down through the Haagen family. The name of the brand translates to something delicious that leaves a good memory in your mind. The logo looks like a royal crest and the ice cream melts in your mouth. The logo is pretty much simple but that speaks of the authenticity of the brand because they focus on sourcing premium ingredients and refrain from using artificial flavours, preservatives, or stabilizers.
4) Kwality Walls
The very famous heart logo by Kwality Walls has made a place in people’s hearts very well. The logo represents warmth, togetherness, and happiness. Also, the new logo is a lot more cheerful and younger than before.
The logo of Creambell is very attractive and would catch the attention of the audience. The most important nostalgia that we associate with ice cream is a man on an ice cream cart ringing the bell on the streets. This brand has used that symbolism in its logo. The use of bright colours in the logo is also pretty much playful and would strike the minds of the young and the old alike.
Therefore, before coming up with a brand logo of yours try and study the famous logos of various brands and associate your uniqueness with the brand’s logo. You can get in touch with a professional for logo design price in Kolkata and get your professional logo design services in Kolkata.
Author Bio: I’m Pratishtha Ghosh, the content marketer who believes in the magic of marketing and persuasion. ☺️