Importance Of Different Colours In A Company’s Logo Design

Colour always tend to brighten up the whole world. We always celebrate Holi, the festival of colours, with so many different colours. But do you know all these colours has a different meaning to them? Colours are also used in most logo designs of companies. These colours in a logo design depict something too. So, on this auspicious day of Holi as you celebrate the day on the streets of Kolkata, take a look at the different meaning of different colours used in logo designs.

Blue

Blue is the most common colour used by companies all over the world. The logos of big companies like Facebook, Pepsi, HP, etc all are either fully blue in colour or they have some element of blue in it. It is believed that blue has a calming effect on its viewers. Along with that, it also depicts confidence, success and positivity.

Purple

If you want to show sophistication through your logo design, then purple is your colour. To display your creativity and soothing identity, always go with purple.

Green

Whenever we think green, we tend to think of nature. And like nature, this colour has a lot of meaning to it. It can show life and renewal, peace and respect, earthy and healthy, safety and finances. There are vast varieties of companies who use green for their logo design.

Black

Black signifies power and strength. Companies like Addidas and Nike have black colour in their logos which gives a feeling of authority.

Grey

Most tend to think grey is a dull colour. But a lot of logo designers like to use grey colour as it goes well with other colours. It is a great alternative to black. Companies like Apple and Hollywood suites have used grey in their logo designs.

White

White symbolizes purity. It depicts simplicity, innocence and perfection. But it is always recommended by logo designers that white should be used in an intelligent way by blending it with other colours to avoid making it look bland.

Yellow

The colour yellow stands for happy emotions, sunrise, festivities, and everything positive. It can be used with other light colours to give away a positive vibe from your logo design.

Red

We all know red means passion. It also stands for love, energy, aggressiveness and other strong emotions. This colour is best for logo designs of such companies that target young customers mostly.

Orange

Orange is the next step to the colour yellow. Travel companies tend to use a lot of orange in their logo designs as they try to elicit feelings of vitality and happiness.

If you are looking for the perfect colour for your company’s logo designs, you can use any of these colours given here. Play with colours in both your life and for your logo.

Happy Holi To Everyone!!

Author Bio : Hi, I am Rajrhita Sen. I am a content writer who loves to write on everything related to digital marketing and logo designs.